Sony back at IFA in Berlin


Sony announced on 28 July there largest ever experience at IFA to showcase the immediate future of Digital Entertainment.

With an unparallel booth concept, Sony will re-emerge at this year's Internationale Funkausstellung (IFA), the world's largest Consumer Electronics trade show, from August 29 to September 3 in Berlin.

On its 6,000 m² of floor space, the Sony booth in Hall 4.2 represents the biggest showcase by a single exhibitor at this year's IFA. All Trade, Press and Consumers visiting the Sony booth are invited to experience the full breadth of the immediate future of Digital Entertainment.

Encouraging exploration and curiosity, the interactive space will impressively combine colour and sound, as well as the latest products and content highlights from Sony and its sister companies.

Further details, including the latest product announcements, will be unveiled at the Sony press conference on the Sony booth on 28 August at 12.00 noon.

SOURCE: Sony Europe, Berlin – 28 July 2008 [Additional edits by Stuart Hopwood]