Freesat deal agreed with Retra


Freesat was launched on 6 May 2008 by both BBC and ITV at a press conference in London, UK. The units were said to be available immediately in some major stores.

Speaking at the retailer organisation's annual conference, Bryan Lovewell, Retra’s chief executive, said: "Needless to say we are delighted that this agreement has been reached". Mr Lovewell continued, "I am particularly pleased that independents will be able to sell Freesat ahead of the Beijing Olympic Games, which take place in August.


Mr Lovewell has now joined Freesat’s steering committee.


Independent retailers matching the right criteria will be able to place their Freesat orders with various authorised  distributors, BDC, Double D, Euronics and Eurosat.



retra is the UK's leading trade association for independent electrical retailers and servicing organisations.

Formed in 1942, retra represent more than 1,400 members, operating from over 2,300 outlets in
the UK today. M
embers include electrical retailers, service engineers, custom installers, computer stores and electronic music shops.

Supporting members

retra provide Members with a range of benefits, industry information and legal advice. retra also represent Member interests at a national level – maintaining a dialogue with manufacturers, Government and other key organisations.

Supporting the public

retra retailers pride themselves in providing excellent customer service. By joining retra, retailers sign up to a code of practicethat governs their day-to day dealings with consumers. Consumers are urged If you value good service and the peace of mind it brings, retra dealer searchwill help find a local retra retailer.

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A brand new digital satellite TV service offering free HD TV programming at no extra cost coming from the BBC and ITV in the form of FREESAT. This service has no monthly subscription, only a one-off payment for the FREESAT digital box, a satellite dish and installation. As FREESAT is broadcast via satellite, it is claimed that approximately 98% of households in the UK will be able to receive the digital broadcasts with this system.


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SOURCE:         ERT Weekly, [Trade Magazine from DMG World Media] Harrow, UK – 29 April, 2008